In the realm of business, the question "why" can sometimes be perceived as annoying, hinting at distrust or judgment. The inclination to avoid this fundamental question stems from a fear of change or admitting one's lack of knowledge. However, the...
December is a popular time for year-end planning but there’s a well-kept secret in the business community: sometimes even the best plans flop. This happens for a variety of reasons, but it can be incredibly disappointing to get through Q1 and Q2 and...
Years ago, Michael F. Sciortino Sr. published a book called “Gratitude Marketing,” based on his professional philosophy and firm by the same name, which specializes in helping advisors grow their practices through carefully nurturing long-term...
Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time...
In today’s fast-moving business landscape, flexibility isn’t just a buzzword; it’s also a necessity. Gone are the days that organizations could set a marketing strategy in December for the full year ahead, and then realistically plan to follow it....