Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time for organizations to better understand its relationship with their SEO practices. To that end, here is a look at some SEO tips and what can be done by GA4 for SEO.
GA4 for SEO
In a nutshell, GA4 provides rich data that can be drawn on to inform your SEO practices. For example, it captures in-depth demographic and geographic information about the people visiting your website, which can in turn be used to better target your ideal audience. You can take this even further and use what you learn to adjust the messaging and creative of your digital marketing ads (e.g. Google or social), as well.
Additionally, the analytics platform enables you to monitor and analyze the ways in which visitors are interacting with your website. This gives you detailed insights into content engagement, time spent on your pages, clicks and more.
Best Practices
While there’s a lot you can do with GA4, here are some recommendations for what to focus on in GA4 to help your SEO efforts:
- Track Organic Traffic
- Track Total Traffic
- Track Referral Traffic
- Compare Traffic Growth
- Analyze Demographic Details
- Monitor User Behavior
If you’re looking for more SEO tips, we love following people like Mark Williams-Cook, who shares very creative ways to improve SEO. Check out what he did recently with a video and AI!
Interested in working with a partner who can help you make the most of GA4 and optimize your SEO? Let’s talk!
