Word From Between the Cans

How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)

If you’ve ever had to justify your marketing budget to leadership, you know the struggle.

Seven Weeks 15000 Miles and a New Way of Seeing the World

Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I...

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize...

Finding Your Leadership Tribe Matters More Than You Think

Leadership Lessons From Seven Weeks in Spain

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What a 200-Year-Old Wine Method Teaches About Leadership

Sherry has a reputation problem. A lot of people think it’s just a syrupy, old-fashioned drink. But real Sherry? It’s layered, refined, and anything...