How B2B Marketers Can Prove ROI (And Finally Get the Budget They Need)
If you’ve ever had to justify your marketing budget to leadership, you know the struggle.
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Seven Weeks 15000 Miles and a New Way of Seeing the World
Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I worked full-time, explored nonstop, got sick twice, and still came back with more energy than I left with.
Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis
If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize your marketing, double down on high-performing channels, and prove ROI.
Finding Your Leadership Tribe Matters More Than You Think
Leadership Lessons From Seven Weeks in Spain
What a 200-Year-Old Wine Method Teaches About Leadership
Sherry has a reputation problem. A lot of people think it’s just a syrupy, old-fashioned drink. But real Sherry? It’s layered, refined, and anything but simple—just like great leadership.