Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

November 20 2024 Jay Feitlinger

How Do I Get My Marketing and Sales Teams on the Same Page?

In many mid-market manufacturing companies, marketing and sales operate like two separate entities. Marketing crafts campaigns that drive awareness and leads, while sales works to convert those leads into clients. But when these teams aren’t aligned...

Read More
November 8 2024 Sarah Shepard

Why Every Business Needs a COO’s Touch

As a COO, I can tell you firsthand—this job is a blend of high-level planning, constant problem-solving, and daily crisis management. While every COO's role varies by company, one thing remains the same: versatility. It's not just about keeping...

Read More
November 1 2024 Sarah Shepard

The Surprising Benefits of People-Pleasing in Leadership

“People-pleaser” and “powerful leader” aren’t terms we usually pair together, are they? But what if we’re overlooking something here? People-pleasers bring unique strengths to the table—traits like adaptability, resourcefulness, and empathy that can...

Read More
October 29 2024 Sarah Shepard

Transforming Imposter Syndrome Into a Growth Tool for Women Leaders

In leadership, the expectations are steep—especially for women. As a woman in a leadership role, you’re likely familiar with the pressure to "fit in" with traditional leadership styles. It's the subtle encouragement to be something you're not, to...

Read More