Let’s be honest! Your tech stack is either helping you move faster or it’s holding you back. If your team is duct-taping platforms together, struggling with shadow systems, or still trying to make sense of tools no one knows how to use, you're not alone. Technology should fuel your growth, not frustrate your team or drain your budget. This episode is for the leaders who are ready to fix that.
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Most companies don’t need another tool. They need a better strategy.
I say that as someone who loves a good system. I’ll get excited about automation workflows and data dashboards like some people get excited about brunch. But after working with dozens of companies, I’ve seen one truth repeat itself over and over: tools alone won’t fix your revenue problems. In fact, the wrong tech stack can make things worse.
Here’s what I mean.
A few years back, Jay and I were brought in to help a client optimize HubSpot. Easy enough, right? But once we peeked under the hood, we realized the marketing team was using HubSpot and the sales team was using Salesforce. No integration. No shared data. Just two departments operating in silos and wondering why nothing was working.
That story is not unique. Most companies we meet have a bowl-of-spaghetti tech stack. Tools layered on top of tools with no strategy holding them together. It’s usually inherited from past leadership, or built out in a rush without a clear understanding of what success looks like.
The result? A bloated stack that slows teams down, sucks up budget, and creates more confusion than clarity.
Your Tool Should Not Be the Problem
A good tech stack should enable growth. Not stall it.
So, before you add another platform, ask this: Is your current setup actually supporting your revenue goals? Or is it just more overhead?
I made a big mistake years ago, buying a tool that ticked all the boxes on paper. I was sold a dream during the demo. It was going to solve all our workflow problems. We invested time, energy, and a chunk of money into it. And it completely flopped. We had to abandon the rollout because it couldn’t deliver one critical function I needed.
That mistake hurt. But it taught me something:
If you don’t start with a clear set of deal-breaker requirements tied directly to outcomes, you’re setting yourself up to fail. A tool can’t save you from that. Only strategy can.
How We Did It Differently
Our recent ClickUp rollout at StringCan went way better because we did it differently. We rolled it out in phases. We prioritized the real problems we needed to solve first. We invited the team to shape the system. We made space for iteration. We even made it fun.
Was it perfect? No. But it stuck. Because it wasn’t just a tool rollout. It was a revenue strategy supported by technology.
That’s the shift more companies need to make. Don’t chase tech for the sake of optimization. Ask if it's actually making your people more effective and your outcomes more measurable. Because if it's not doing either, it's probably not worth keeping.
Less Tools, More Impact
You don’t need a Swiss Army knife if a simple wrench will do. When we talk to clients, we push them to audit their stack at least once a year. Quarterly is even better if you're growing fast or adding headcount. Look at what’s being used, what’s being duplicated, and what’s driving real results. If it’s not creating revenue or reducing cost, let it go.
Also, choose a champion or a small team to own your tools. Not just from a technical standpoint, but from a strategic one. They should understand the vision, manage usage, and keep adoption aligned with goals. One person should not be tech support and strategic lead at the same time. That’s a recipe for burnout and failure.
The Bottom Line
If your tech stack is confusing, it’s probably not helping. If your teams can’t explain why they’re using a tool, it’s probably time to question it. And if you’re serious about accelerating revenue, you need to treat your technology not as a shiny fix-all, but as a focused part of your revenue engine.
This stuff doesn’t have to be painful. But it does require clarity, accountability, and a willingness to say no to more stuff when you really need less.
Struggling with a messy tech stack? As a B2B growth marketing agency, StringCan helps leadership teams streamline their systems, align tools with strategy, and turn tech into a true revenue driver.
