There have been numerous measures taken in the last few years to increase privacy for consumers, and rightly so. People have a right to data privacy, and organizations should be held responsible when they do not uphold the security measures they...
Despite good intentions, giving clients gifts at the holidays can be a prickly path. Yes, sending gifts is known to drive emotional engagement, which can increase revenue by 5% in addition to boosting goodwill and strengthening relationships. But,...
Communication is the cornerstone of all healthy relationships, but it’s far from a given. Instead, it requires thought and intentionality. Sometimes, though, business leaders and coworkers end up taking the nuances of communication for granted or...
Marketing on different channels can be expensive, especially if you don’t reach your target audience. The solution is to focus on the right personas! Your buyer personas are your digital marketing strategy’s peanut butter and jelly. To be able to...
