Word From Between the Cans

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August 31 2023 Alix Parker

A/B Website Testing FAQs

Your website is basically your company’s digital headquarters, responsible for reflecting your brand image, offering the right resources to buyers, and ultimately converting them into customers. But for many companies, their website UX is kind of a...

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August 31 2023 Alix Parker

The 5 Best Ways to Gain More Leads to Impact Your Bottom Line Through Online Marketing

The holidays are coming up, which means towns and cities all across the country fill their buildings and homes with lights and shiny twinkling objects everywhere you look. Then as the new year rolls around, everyone takes their decorations down, ok,...

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August 31 2023 Alix Parker

I Generated Leads… Now What?

You’ve done the heavy lifting; you’ve written blogs, posted on social media, sparred with the website developer on the best way to make a user-friendly site, and now you finally have the leads that you’ve been dreaming of. Now what? Well now... the...

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August 31 2023 Alix Parker

Practice What You Preach To Earn Consumer Trust

If you’re in the health and wellness space, you’re in an incredibly competitive market full of similar businesses vying for the same customers - and dollars - you are. Even so, you have a strong belief that your differentiators put you head and...

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August 31 2023 Alix Parker

SEO Isn’t Dead (And Ignoring It Is Costing You)

Remember back about 10 years ago or more when SEO really became involved in digital marketing and utilizing it meant putting you at the top of the search engine’s lists? And, all of a sudden, your web traffic increased, your marketing strategy found...

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