With the increasing need for effective digital marketing over the last few years or so, marketers have been throwing around this familiar term “personas”. The most innovative universities even have their professors introducing this term in their...
Last week was the annual INBOUND 2016 Conference that is put on every year by HubSpot. With 19,000 attendees spanning 92 countries, 240 speakers, and almost 300 breakout sessions, our heads are spinning with information - and no not just from the...
As a business, you’ve probably heard the term “generating leads” more than you can count. And there’s a reason for that – your business’s online marketing strategy and subsequent prosperity revolves around your lead generation process and converting...
This past year and a half has been tough, to say the least, both personally and professionally. The global health crisis required businesses to rise to a new level of sensitivity and flexibility, and really put their customers first. But, businesses...
When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your...