Measuring marketing ROI can be a confusing and often frustrating process, especially for inbound marketing agencies whose strategies and tactics are not as tangible and easy-to-see. As 2016 comes to a close and it’s time to set goals for 2017, it’s...
StringCan Interactive, digital marketing agency for multi-location businesses, today announces it has joined the elite list of HubSpot’s Certified Agency Partners. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand...
Content, content, content, that’s all everyone seems to be talking about these days, right? Well there’s good reason for it - content marketing is here to stay. The stats that support content marketing as a vertical are undeniable and it's no...
One of my favorite things to do as a kid was ride along with my mom to Costco just so I could play "scavenger hunt" for the free samples. And then once I found my favorite treats, I would let some time pass and circle back for seconds, hoping the...
ROI for digital marketing can be tough to understand and tricky to calculate. But doing both is essential to achieving the inbound marketing results you want. If you ever wonder, “How do I calculate my ROI?” or, “Does ROI really matter?” – you’re...