Word From Between the Cans

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February 19 2025 Sarah Shepard

Why Feeling Small Can Change Your Perspective on Work and Life

A few weeks ago, I found myself gripping a steel cable, balancing on a narrow walkway bolted into a cliff, and questioning all my life choices.

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February 19 2025 Steve DePuys

Sales Shouldn’t Own Marketing—Here’s Why EOS Companies Get This Wrong

If your company runs on EOS, you know how much the framework thrives on clarity, accountability, and the right people in the right seats.

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February 12 2025 Sarah Shepard

Thought Leadership Won’t Generate Leads—Unless You Do This

Ever wonder why your company’s brilliant thought leadership content isn’t turning into actual leads? You’re not alone. Plenty of businesses invest time, money, and effort into blogs, LinkedIn posts, and webinars, expecting their audience to take...

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February 1 2025 Sarah Shepard

Why Your Marketing Agency Should Feel Like an Extension of Your Leadership Team

Your marketing agency shouldn’t just be a vendor—it should be a strategic partner that aligns seamlessly with your leadership team. Yet, many businesses end up with agencies that focus on tasks over outcomes, leaving leaders frustrated and growth...

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January 27 2025 Jay Feitlinger

What EOS Companies Miss When They Skip Marketing in Their V/TO

Running your business on EOS means clarity, alignment, and accountability. But as a marketing agency that partners with companies like yours, we’ve noticed a critical gap: Marketing is often left out of the Vision/Traction Organizer (V/TO).

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