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December 19 2024 Sarah Shepard

How to Align Marketing Goals with Your Company’s Revenue Targets

For many mid-market business owners, marketing can feel like a black box. Money goes in, campaigns happen, but when the dust settles, the connection to actual revenue growth is murky at best.

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December 11 2024 Jay Feitlinger

Why Marketing Agencies Fail Mid-Market Businesses (And How to Pick One That Delivers)

For mid-market manufacturing CEOs and business owners, partnering with a marketing agency often feels like rolling the dice. You’re promised big results, transformative strategies, and seamless execution—only to end up with a cookie-cutter approach...

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December 6 2024 Steve DePuys

How Manufacturers Can Attract the Right Buyers Without Overspending on Marketing

Manufacturing companies often face the frustration of investing heavily in marketing, only to generate leads that don’t convert into meaningful sales. The challenge isn’t just about bringing in more inquiries—it’s about connecting with the right...

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November 27 2024 Sarah Shepard

What to Look for in a Marketing Agency for Manufacturing

Finding a marketing agency that truly understands the manufacturing industry can feel like searching for a needle in a haystack. You want a partner who doesn’t just promise results but delivers by understanding the nuances of your business and...

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November 14 2024 Steve DePuys

How Can I Tell if My Marketing Budget is Being Wasted?

Your marketing budget should be an engine for growth, not a black hole. Yet, many manufacturing CEOs find themselves second-guessing their investments. Are your campaigns bringing in valuable leads? Are you allocating resources to the right...

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