Word From Between the Cans

Welcome StringCan’s New Account Manager - Eleana Cox

Background:

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From Factory Floor to Front Office: Aligning Sales and Marketing to Scale Your Manufacturing Business

In many mid-market manufacturing companies, sales and marketing exist in two different worlds. Sales teams are focused on meeting quotas and closing...

Why Are My Leads So Low-Quality? A Guide for Manufacturing CEOs

Low-quality leads are a drain on time, energy, and resources. If you’re a manufacturing CEO, you might be wondering why so many of your leads don’t...

The Hidden Cost of Ineffective Client Retention for Manufacturing Companies

As a mid-market manufacturing company, you're probably used to focusing on growth through new business. But what if the real growth driver lies in...

Stop Wasting Money: How Manufacturing Companies Can Build Marketing That Works

You’re putting money into marketing, but where’s the payoff? For many manufacturing companies, the marketing dollars aren’t translating into growth....