Word From Between the Cans

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June 5 2025 Sarah Shepard

Thriving in Leadership During Perimenopause

Leading Through Hormonal Shifts: Embracing Change in Leadership

For years, I was the steady hand in the storm—the one who could keep a team grounded, make decisive calls under pressure, and smooth the edges when things got rough. But perimenopause...

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March 26 2025 Sarah Shepard

Why Too Much Business Advice Is Slowing You Down

Stop Consuming Start Leading: Why Less Is More

There’s a silent weight most leaders carry, and it’s not what you’d expect.

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March 18 2025 Sarah Shepard

Why Your B2B Marketing Team Feels Stretched Too Thin (And How to Fix It)

You’re running a marketing department in a fast-growing B2B company. You’ve got big goals, limited resources, and a leadership team that wants results—now. Your inbox is overflowing with campaign requests, content deadlines, and reports you need to...

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March 13 2025 Sarah Shepard

The Real Business Challenge After A Life-Changing Trip

The first thing I noticed? The hurry.

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February 27 2025 Jay Feitlinger

If You’re Not Trying to Scale, Does Your Manufacturing Business Still Need Marketing?

Some manufacturing businesses are built for rapid growth. Others are built for stability.

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