Be honest—does your marketing budget feel like it's disappearing into thin air? You're not alone. Too many businesses throw money at marketing tactics that don’t move the needle. In the latest episode ofRevenue Rewired, Jay and Sarah get real about...
Demonstrating the return on investment (ROI) for marketing activities can be challenging. We will share how you can implement robust analytics and reporting systems to clearly demonstrate the value of your marketing spend. You'll gain insights into...
We recently wrote about our predictions for 2024, which focused on business and technology in particular. But, our analysis of 2024 wouldn’t be complete without a deeper look at the other parts of business that are as essential, like tapping into...
For more than the past year, B2B marketers everywhere have been bracing for impact. The world and the economy have been unpredictable, to say the least, and marketers are unsure of what the future holds. However everything shakes out, savvy leaders...
Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to make the switch seamlessly. Now that some time has passed and GA4 has officially replaced UA, it’s time...