Creating Inclusive Content Requires Intention
Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and...
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Is Mr. Wrong (Buyer Persona) Wasting Your Marketing Dollars?
You know how to create a buyer persona and narrow your focus onto these ideal customers. But, even those who know their target buyer too often get...
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The Next Chapter of Advertising - Instacart
Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, the...
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The Value of Values
What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A...
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Strategy Before Tactics is Our MO
You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get...
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