Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and businesses acknowledge and speak to a wider range of diverse audiences - and rightly so. So what if...
You know how to create a buyer persona and narrow your focus onto these ideal customers. But, even those who know their target buyer too often get caught in the trap of marketing to everyone. “We don’t want to exclude any potential customers or...
Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, the company has changed course, making multiple acquisitions and - most recently - investing in digital...
What do you stand for? Your values should guide you and shape the organization’s standards, beliefs, behaviors, expectations, and motivations. A brand must consistently deliver each value.
You’ve probably heard marketers discuss strategy vs. tactics, most likely in a pitch meeting where someone is trying to win your business. We get why, but we see this conversation differently. In fact, StringCan is built on strategic marketing...