Word From Between the Cans

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August 31 2023 Jay Feitlinger

Demographic Deciphering: How to Find the Giving Grandparents in the Summertime

Summer is officially in full swing! Beaches, backyard cookouts, and long-awaited vacations are scattered throughout the family calendar, but for many businesses, it doesn't have to signify an end to your marketing! Most companies spend much of their...

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August 31 2023 Jay Feitlinger

Going The Last 1% For Clients: The Truth About What It Means

We have a few core values at StringCan, but one of my favorites is that we “go the last 1% for clients.” I’ve found, though, that there are different interpretations of this idea. Here’s some more information to help illustrate the importance of the...

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August 31 2023 Jay Feitlinger

So Your Business Has Been Trolled On Social Media: Do This Next

In the 90’s, the word “troll” conjured up fun; images of Kramer-like colored hair and giant eyeballs. Now, trolls are people ‘trolling’ social media to cause havoc and disturb an otherwise-peaceful post on homemade granola. In fact, trolls can be...

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August 31 2023 Jay Feitlinger

How To Get Meaningful Customer Feedback

Ok, so let’s have some real talk for a minute. We all know that customer feedback is immensely important for businesses more than ever before. But… how do you get it? And how do you improve customer feedback so it’s useful and can be put into...

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August 31 2023 Kate Orsi

Creating a Long Term Company Blog: Questions You Need to Ask Yourself Before You Begin

A couple years ago, simply having a blog was a great way for businesses to communicate with their customers. But that’s not enough anymore. To really make an impact with your target audience and keep them coming back for more, it’s time to take your...

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