Word From Between the Cans

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August 31 2023 Michelle Fjeld-Hansen

How Creating Personas Can Save You Money and Generate Revenue (INFOGRAPHIC)

Marketing on different channels can be expensive, especially if you don’t reach your target audience. The solution is to focus on the right personas! Your buyer personas are your digital marketing strategy’s peanut butter and jelly. To be able to...

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August 31 2023 Jay Feitlinger

The Best Free Gmail Inbox Tools to Get ‘Er Done

At StringCan we’re Google product users (minus our trusty iPhones), and we love tools, tips, and tricks to be more effective, efficient, and productive. We are Gmail users and we’ve compiled quite a few Gmail inbox tools to share with you to help...

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August 31 2023 Alix Parker

Broad Isn’t Best. How to Make Your Content More Niche

Content, content, content, that’s all everyone seems to be talking about these days, right? Well there’s good reason for it - content marketing is here to stay. The stats that support content marketing as a vertical are undeniable and it's no...

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August 31 2023 Jason Myers

Better Together: Why Marketing Collaboration Spells Success

HubSpot releases an annual report on the State of Inbound Marketing Trends, a collection of recent marketing trends and statistics that paint a picture of the industry today. It’s a great resource for marketers, and always provides very useful...

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August 31 2023 Sara Dietz

For Best Results Take (Trust) Once Daily with Food

Trust in business is important, period. But trust in the wellness industry is utterly non-negotiable. In order to be one of the best wellness companies, you must also be known for being a trustworthy brand. Here’s our take.

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