As we consume information on a daily, or even hourly, basis around how to best help our clients during COVID-19, we’ve come across some interesting stats and trends that can help businesses understand where to go from here.Digital marketing is...
Customer data collection is a double-edged sword, and an increasingly sharp one at that. While it’s necessary for all businesses to store some level of information about their customers, technology has opened the floodgates and made collecting (and...
As marketing lovers, there are a few practices about which we are utterly fanatical. One of these? Buyer personas. But, we’ve found that many clients confuse defining their personas with defining their target market - and even use the terms...
Salespeople typically focus on talking. They launch into their pitch as soon as they can, especially if they have a practiced speech all ready to go. There's just one problem: Potential customers are turned off if they think they aren't being...
In Google’s ever-evolving mission to produce relevant organic results for its search engine users, they have rolled out BERT, their biggest update in the last 5 years. BERT is language processing technology and stands for Bidirectional Encoder...