Are Your Buyer Personas Growing Mold?
Check out the video recap of our post here!
What Do Your Customers Really Think About Your Brand?
You love your brand. After all, you've spent years building the perfect products, culture, and employees that uniquely capture your brand's goals. However, it doesn’t just matter what you think. It’s crucial to know what your customers have to say...
Using Google Trends to Your Advantage
Most business owners know about Google’s keyword planning tool, which allows you to identify keywords to use for optimized content marketing and SEO. But there’s another Google tool that gets a lot less glory, yet has just as much potential: Google...
A Breakdown of Meta & The Metaverse: What is It?
You’ve likely seen a headline like this: “Facebook changes to Meta” and thought, “Huh?” Or, perhaps you dismissed the news as just another rebrand, thinking the name was the only real change in the matter. The truth is that there is more to Meta...
3 Quick Tips to Define Your Brand Personality Traits
Depending on the stage your business is in, you’ve probably gone through some level of branding work. Your company name, logo, and general color scheme are all figured out. Your website is aligned with your overall brand vibe and you have marketing...