Have you been advertising on Google Ads for awhile now, but have recently been seeing floundering results? This is a good indication your declining click through rate (CTR) needs life support. When it comes to how to increase CTR of website or ads,...
You’ve busted your buns on your content and it has served you well. But maybe it’s been a while since you’ve given it some attention. It’s time to slap a little blush on your content and give it a makeover, SEO style. Here are some tips to optimize...
When launching marketing and sales initiatives, it can be tough to know where to start, who to target, and what tactics to use. Marketing and sales teams are often running separate campaigns that aren’t well connected and send mixed messages to your...
We have a few core values at StringCan, but one of my favorites is that we “go the last 1% for clients.” I’ve found, though, that there are different interpretations of this idea. Here’s some more information to help illustrate the importance of the...
Leave it to Apple to cause a big stir. The tech pioneer recently released iOS 14, whipping people into a frenzy about iPhone data privacy and advertisers’ use of data. While plenty of cool features were part of the release (e.g. unlocking your phone...