Word From Between the Cans

Background:

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Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense that “63% of marketers create content by buyer persona.” Personas do just that – they help you...

When consumers spend time online (too many cat fail videos, anyone?), it’s unavoidable they’ll run into ads. They’re shown thousands of ads every day, all trying to get them to make a purchase. I don’t know about you, but I easily get overwhelmed...

Have you been considering starting a podcast, but aren’t sure it’s worth it? If this is your struggle, keep in mind that many experts affirm that podcasts can strengthen your public image, enable you to reach more customers and build trust. Or,...

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