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August 31 2023 Jay Feitlinger

The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt

It’s pretty clear we can’t escape the coronavirus at this point - at least not its effects. There’s no more toilet paper to be found, Arizona State University and other universities are switching to online classes and most events have been canceled....

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August 31 2023 Shana O'Connor

The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt

It’s pretty clear we can’t escape the coronavirus at this point - at least not its effects. There’s no more toilet paper to be found, Arizona State University and other universities are switching to online classes and most events have been canceled....

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August 31 2023 Shana O'Connor

Launching A New Product or Service Part 2: Dialing Into Your Strategy

We recently brought you some tips about launching a new product or service, but we weren’t quite done giving you all the most important deets. We’re continuing that post with one more crucial component of launching services and new product ideas:...

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August 31 2023 Jay Feitlinger

Who Are You Trusting To Build Your Buyer Personas?

If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of strategic marketing, but there’s a caveat: All personas are not created equal. Here are the “do”s...

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August 31 2023 Jay Feitlinger

Worked Hard to Get New Customers? Now Keep Them

A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers, they know where to reach them, and they spend a lot of money doing just that. Customer acquisition...

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