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Word From Between the Cans

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August 31 2023 Sarah Rex

3 Tips for Marketing to Seasonal Travelers and Arizona Snowbirds

What do falling leaves (at least a few), pumpkin flavor everywhere, and temperatures below 85 degrees signal to Arizonans everywhere? Snowbird (aka "...

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August 31 2023 Sarah Rex

What Type of Messaging Should Your Ads Use Moving Forward?

This year has turned everything in business - and life - as we knew it upside down. So, did it do the same to advertising best practices? This is a...

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August 31 2023 Sarah Rex

Types of Marketing Images You Should Be Using Online Right Now

Imagery has come an exceptionally long way in a short time. A mere 20 year ago kids were getting film cameras for their birthdays and disposable...

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August 31 2023 Sarah Rex

3 Quick Tips to Define Your Brand Personality Traits

Depending on the stage your business is in, you’ve probably gone through some level of branding work. Your company name, logo, and general color...

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August 31 2023 Sarah Rex

Should We Keep Advertising If We're At Capacity?

We recently shared some examples through history of companies that performed great in economic downturns, and the main takeaway was… wait for it… ...

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