Word From Between the Cans

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August 31 2023 Sarah Rex

3 Steps to Set Smart Marketing Goals

If there’s one thing that marketers have learned in the past few years, it’s that setting smart marketing goals is key to attaining marketing results. But just because you’ve chatted about some goals in your last team meeting, or worse a...

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August 31 2023 Sarah Rex

Don’t Feel Guilty: It’s Actually A Good Idea To Pass On Difficult Customers

Want to hear a secret? It’s a little taboo in the business world, but the truth is… not all customers are good ones. I know, I know, it sounds harsh. But have you only ever had top customers who were easy to work with and paid you well (and on...

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August 31 2023 Sarah Rex

Trust In Marketing Has Never Been More Important

When consumers spend time online (too many cat fail videos, anyone?), it’s unavoidable they’ll run into ads. They’re shown thousands of ads every day, all trying to get them to make a purchase. I don’t know about you, but I easily get overwhelmed...

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August 31 2023 Sarah Rex

How to Get - and Why You Need - More Google Reviews

91 percent of 18-34 year old consumers trust online reviews as much as personal recommendations. The power of the review is indisputable. How is your business taking advantage of the review generation? Your business would absolutely benefit from an...

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August 31 2023 Sarah Rex

The 411 on YouTube Advertising Options

YouTube isn’t just for cat lovers (I Love Cats… Keyboard Cat… need we say more?) Your individual YouTube watch history is as unique as each business’s social ad strategy. For every question answered, there are 85 more questions that come into view....

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