Back when the lights in our houses were made of wax and actual fire, discussions around promotional marketing weren’t really a thing. In this stage of marketing’s infancy, go-to tactics included billboards, newsletters and other forms of print ads....
Customer data collection is a double-edged sword, and an increasingly sharp one at that. While it’s necessary for all businesses to store some level of information about their customers, technology has opened the floodgates and made collecting (and...
Clickbait ads are extremely prevalent today, most often used as desperate attempts to get one more person to spend money. Rather than sharing interesting or relevant content, these ads use kitschy copy or bold images to get attention - and...
Whether you’re a swim school that has a well-oiled and high-yielding marketing engine in place, or a health and wellness company that’s still hammering out your best marketing approach, an email marketing and email newsletter strategy can be a great...
Years into email marketing overload, it’s no wonder we feel overwhelmed, underwhelmed, and think email is kind of a waste. Inbox zero isn’t a thing because we have too few emails. Email is still a smart way to reach and engage with your audience, if...