When we reoriented our own agency around a sales-first philosophy, the impact was immediate, and profound. We began measuring the one thing that matters: how marketing activity translated into closed-won deals.
Most marketers think they support sales. But ask their sales team and you’ll probably get a very different answer.
CROs like you have never had more tools. And yet your pipeline is still stalling.
If you think the only way into marketing leadership is through a formal degree and textbook training, think again. In Episode 10 of Revenue Rewired, Sarah and I sat down to unpack our wildly different career paths and why some of the best marketers...
Is this a weird topic for business? Maybe. But I can’t sit quiet anymore while brilliant women—leaders, team members, mentors—are silently unraveling because their bodies are staging a hormonal coup.