Word From Between the Cans

Is this a weird topic for business? Maybe. But I can’t sit quiet anymore while brilliant women—leaders, team members, mentors—are silently unraveling because their bodies are staging a hormonal coup.

There’s a quiet truth in today’s boardrooms: most marketing leaders never trained for this.

Before we dig in, hit play on the newest episode of Revenue Rewired: Your Brand Is Your Reputation—And You’re Probably Getting It Wrong. It’s a straight-up conversation about why most B2B brands miss the mark and what to do about it. 

There’s a strange trend in business right now. We’ve started to idolize certainty. We hand out gold stars to the boldest plans, the loudest LinkedIn posts, the people who declare with full confidence that they know exactly what’s coming next.

Most B2B companies aren’t short on marketing activity. Content is going out, platforms are firing, campaigns are technically performing. But if you zoom out and ask the question that matters most—is marketing driving revenue?—The answer is often...