Word From Between the Cans

Seven Weeks 15000 Miles and a New Way of Seeing the World

Seven weeks. Six cities. Over 15,000 miles. It wasn’t just a trip—it was an experiment in surrender, adaptability, and pushing my own limits. I...

Lead Attribution Is Broken—Here’s How to Avoid Analysis Paralysis

If you’re running a business, you want to know where your leads are coming from. It makes sense—if you can track what’s working, you can optimize...

If You’re Not Trying to Scale, Does Your Manufacturing Business Still Need Marketing?

Some manufacturing businesses are built for rapid growth. Others are built for stability.

Finding Your Leadership Tribe Matters More Than You Think

Leadership Lessons From Seven Weeks in Spain

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Why Feeling Small Can Change Your Perspective on Work and Life

A few weeks ago, I found myself gripping a steel cable, balancing on a narrow walkway bolted into a cliff, and questioning all my life choices.