Sales-First Marketing: The Edge You’ve Been Missing
When we reoriented our own agency around a sales-first philosophy, the impact was immediate, and profound. We began measuring the one thing that matters: how marketing activity translated into closed-won deals.
Sales-First Marketing Isn’t Just a Catchphrase. It’s a Culture Shift.
Most marketers think they support sales. But ask their sales team and you’ll probably get a very different answer.
Your Marketing Tools Are Talking—But No One’s Listening
CROs like you have never had more tools. And yet your pipeline is still stalling.
You Don’t Have to Major in Marketing to Lead It
If you think the only way into marketing leadership is through a formal degree and textbook training, think again. In Episode 10 of Revenue Rewired, Sarah and I sat down to unpack our wildly different career paths and why some of the best marketers...