ROI for digital marketing can be tough to understand and tricky to calculate. But doing both is essential to achieving the inbound marketing results you want. If you ever wonder, “How do I calculate my ROI?” or, “Does ROI really matter?” – you’re...
We've been hearing from so many friends, family, and even some clients just how burned out they are. Whether you're juggling a million personal things, managing a business, or trying to do both, prioritization feels like an impossible task. Even on...
At some point or another, you’ve tried to fill out a form or make a purchase online and been forced to prove your humanity in one way or another. Maybe it’s by interpreting wavy unusual letters, or identifying the crosswalks among a series of...
You might’ve heard the terms “buyer journey” and “journey map”before, as they’ve gotten their fair share of the spotlight in recent years. HubSpot defines a customer journey map as “a visual representation of the process a customer or prospect goes...
If there’s one thing that marketers have learned in the past few years, it’s that setting smart marketing goals is key to attaining marketing results. But just because you’ve chatted about some goals in your last team meeting, or worse a...