If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of strategic marketing, but there’s a caveat: All personas are not created equal. Here are the “do”s...
You can feel it, the wind in your hair, the sun on your face, and everything is going along just swimmingly. Here’s the plot twist - your top sales person’s spouse is relocating to the coast, your account manager is going back to college for their...
Welcome to Kali! Kali is StringCan’s newest team member. She graduated from ASU and is hungry to add her fresh perspective to our team. She comes from an entrepreneurial background and is creative and driven. She has a passion for diving in and...
This past year and a half has been tough, to say the least, both personally and professionally. The global health crisis required businesses to rise to a new level of sensitivity and flexibility, and really put their customers first. But, businesses...
Maybe your business has been growing for years, and you want to grow it even faster with a new product or service. Or perhaps you’ve stalled in sales, and are concerned. You’ve dreamed up a new product or service, and hope that releasing it will get...