Ask us what we are at StringCan Interactive, and you might hear “digital marketing agency.” While that label sounds generic, we’re far from run-of-the-mill. As an entrepreneur with a deep passion for marketing, it was always really important to me...
You’ve probably faced the same dilemma that many senior marketing leaders face eventually. When should I outsource my content marketing efforts (if I should at all)? Even though you might have a general understanding of how to do content marketing,...
Spend five minutes on the internet, and you’re bound to come across an article about the value of failure. Failure has been put on a pedestal in recent years, with everyone from CEOs and billionaires to authors and talking heads proclaiming the...
If you’re in a business in which parents are among your bread and butter clientele, you’re not alone. Many industries seek to target, acquire, and retain moms and dads who are looking for solutions and willing to pay for them. Whether you run a swim...
Most companies invest considerable time and resources into their company branding, in terms of developing their logo, color scheme, taglines, website aesthetics, and so forth. But did you know that your team members also impact your brand in some...