Many people use the phrase “sponsored content” as if it’s just one type of content, but it can actually refer to several types. If you’re unsure about the benefits of sponsored content, or whether you should be using it at all, we’re writing this...
If you’re in a business in which parents are among your bread and butter clientele, you’re not alone. Many industries seek to target, acquire, and retain moms and dads who are looking for solutions and willing to pay for them. Whether you run a swim...
Everything these days is digital, and you don’t need us to convince you of that. But as a business owner, you’re intentionally ruthless about deciding what initiatives are worth your time and money. Updating your website might not seem important,...
Want to hear a secret? It’s a little taboo in the business world, but the truth is… not all customers are good ones. I know, I know, it sounds harsh. But have you only ever had top customers who were easy to work with and paid you well (and on...
It’s amazing for me to look back to 2010, the year StringCan was born. It seems simultaneously like a lifetime ago, and yet like yesterday. It probably has a little to do with the fact that 2020 has been, and probably will be, one of the weirdest...