Word From Between the Cans

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August 31 2023 Andrea Turnbow

Importance of Transparency for Your Customers

I’m sure you’re going to close your eyes, hard, if you hear or see the word coronavirus or COVID-19 one. more. time. But here’s where you need to pause. Take a moment and check in with how you’re feeling about the current momentum of your business....

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August 31 2023 Jay Feitlinger

Here’s A Look At Software Mergers & Acquisitions, And How They May Impact You

Last December, Salesforce bought Slack for a whopping $27.7 billion. While such high price tags are rare, the trend of large software companies buying up other software companies is running rampant. This is especially true in the realm of technology...

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August 31 2023 Jason Myers

Creating Inclusive Content Requires Intention

Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and businesses acknowledge and speak to a wider range of diverse audiences - and rightly so. So what if...

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August 31 2023 Jay Feitlinger

Uber’s Rating System: A Missed Opportunity?

At StringCan, we hear from a lot of our clients about the upsides and downsides of online reviews. Especially considering our focus on multi-location businesses, we know that digital reviews can add a very layered aspect to a brand's marketing...

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August 31 2023 Alix Parker

Broad Isn’t Best. How to Make Your Content More Niche

Content, content, content, that’s all everyone seems to be talking about these days, right? Well there’s good reason for it - content marketing is here to stay. The stats that support content marketing as a vertical are undeniable and it's no...

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