Word From Between the Cans

For the latest digital marketing news, articles, and blog updates, join our newsletter list.

August 31 2023 Sarah Shepard

Learn From The Old; Embrace The New

Did you know that StringCan was founded in 2010? It’s been quite a ride, and it’s hard to believe we’ve been helping businesses grow for 12 years and counting. Through this time, a lot has changed in our industry, our world, and our company. But...

Read More
August 31 2023 Sarah Shepard

Tactics To Use to Receive Great Customer Reviews

You’ve probably heard that 85% of consumers trust online reviews as much as personal recommendations, and that 60% of consumers view reviews as trustworthy. The proof of the power of customer reviews is in the pudding, as they say. So, if you’re...

Read More
August 31 2023 James Grant

Localization: The Secret Sauce to Online Franchise Marketing

Whether you are a fast food lover or not, you should be familiar with the fact that a lot of restaurants have a “secret sauce” that differentiates themselves and leaves their customers coming back for more. Transferring that concept over to the...

Read More
August 31 2023 Alix Parker

ROI Analysis and Planning for Next Year

Measuring marketing ROI can be a confusing and often frustrating process, especially for inbound marketing agencies whose strategies and tactics are not as tangible and easy-to-see. As 2016 comes to a close and it’s time to set goals for 2017, it’s...

Read More
August 31 2023 Jay Feitlinger

Why You Should Wear Pants for Video Calls

Starting to feel like life with ‘rona is becoming monotonous? The lines between work and life aren’t even blurred or dotted lines anymore. It’s like the blue (or was it gold) dress from 2017; we don’t really know which is which anymore. Many of us,...

Read More