Planning for the Year Ahead
December is a popular time for year-end planning but there’s a well-kept secret in the business community: sometimes even the best plans flop. This...
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Our Take On Gratitude In Marketing & Customer Appreciation
Years ago, Michael F. Sciortino Sr. published a book called “Gratitude Marketing,” based on his professional philosophy and firm by the same name,...
. Read MoreHere’s What to Know About The Relationship Between GA4 & SEO
Last year, we wrote about Google Universal Analytics (UA) being replaced with Google Analytics 4 (GA4) and the best path for companies wanting to...
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A Successful Marketing Strategy is Flexible
In today’s fast-moving business landscape, flexibility isn’t just a buzzword; it’s also a necessity. Gone are the days that organizations could set a...
. Read MoreBe Prepared for Data Privacy Lawsuits
There have been numerous measures taken in the last few years to increase privacy for consumers, and rightly so. People have a right to data privacy,...
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