Word From Between the Cans

You’re scrolling through Facebook and you wonder, how do I see ads for businesses near me? How do they know? If you’re in New York, it wouldn’t make sense to receive advertisements for stores and restaurants in Phoenix, and vice versa....

While running your organization’s Facebook and Instagram accounts, you may notice your customers and prospects sending you messages with similar questions. Sometimes these questions can come all at once due to a change in the business or industry,...