One question that we as a digital marketing agency hear a lot is “how do I measure the ROI of X marketing tactic?” And while we could write a novel of all the various ways to measure different digital marketing tactics and how they are impacting...
The ongoing battle between native advertising and adblock software is a war, but not the end of the world, or even the Internet. It is a technological arms race between advertisers and those seeking to surf the web without ever encountering...
In Google’s ever-evolving mission to produce relevant organic results for its search engine users, they have rolled out BERT, their biggest update in the last 5 years. BERT is language processing technology and stands for Bidirectional Encoder...
Have you been advertising on Google Ads for awhile now, but have recently been seeing floundering results? This is a good indication your declining click through rate (CTR) needs life support. When it comes to how to increase CTR of website or ads,...
You’ve busted your buns on your content and it has served you well. But maybe it’s been a while since you’ve given it some attention. It’s time to slap a little blush on your content and give it a makeover, SEO style. Here are some tips to optimize...