Jay and I recently co-hosted a webinar with Local First Arizona to help business owners better understand the marketing tactics they should be investing in to generate the most ROI. We determined, there are6 critical steps to help you make the right choice for your business. Review the steps and watch the webinar recording below!
Understand Your Focus
• Why did you start this company?
• Who benefits from your product or service the most?
• Who do you love helping the most?
• Who do you least enjoy working with?
Set Goals
• Don’t have too many goals
• Make sure they are S.M.A.R.T.
• Work backwards
• Where are you now vs where do you want to go?
Look for Obstacles and Opportunities
Free tools to help you audit your website and existing marketing efforts
Put Yourself In Your Customer’s Shoes
• Secret shop yourself and your competitors
• After you understand who your audience is, you want to think like them
• Where do they spend their time?
• Why would they choose you over someone else?
• What goes into their decision making process?
Implement 1-2 Tactics to Start
There are 3 ways we suggest going about this:
• Survey customers
• Competitive audit
• Talk to industry peers
Measure, Track, Optimize & Adjust
Free tools to help you:
If you need additional support to building the right marketing strategy to generate ROI for your business, call us!
