Personal interaction with potential clients has been a game changer for all levels of business. From corner stores to corporations, correspondence between customers and owners has become increasingly more public - and therefore more crucial to one's...
"Google or Facebook? Which one should I use to make my marketing dollars go farther?” That’s one of the top questions we hear when people ask us about online advertising. There’s pros and cons to both platforms, and each one offers something unique....
Today’s best performing businesses know exactly who their target customers are and how to effectively market to them to generate revenue. The secret to this equation is buyer personas, and whether your company has been using buyer personas in your...
As a privately owned swim school, you may feel like you're facing a lot of stiff competition from the larger, corporate-owned schools. That's because you are! That doesn't mean that you can't compete and thrive. As a smaller, privately owned company...
Let’s address the elephant in the room before we get into what I’m about to share with you… I am 21 years old. And I am the youngest employee at StringCan Interactive. That little tidbit shouldn’t matter to anyone, but the fact remains that my age...