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August 31 2023 Nicole Rucker

School’s Out, Marketing’s In

As a business that markets primarily to parents, you likely have the school calendars in your area memorized. And as we are nearing the end of May, most schools are finishing up and getting ready to close down for the summer. But just because school...

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August 31 2023 Shana O'Connor

Launching A New Product or Service Part 2: Dialing Into Your Strategy

We recently brought you some tips about launching a new product or service, but we weren’t quite done giving you all the most important deets. We’re continuing that post with one more crucial component of launching services and new product ideas:...

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August 31 2023 Jay Feitlinger

Worked Hard to Get New Customers? Now Keep Them

A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers, they know where to reach them, and they spend a lot of money doing just that. Customer acquisition...

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August 31 2023 Shana O'Connor

Are Skeptical Wellness Consumers Slowing Your Sales Cycles?

Spend a little time looking up trends in consumer trust and information about sales cycles, and you’ll find some recurring themes. Search for this through the lens of wellness industry trends, and it’ll become clear how your target audience is...

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August 31 2023 Jake Dieball

Marketing Personas: Teams are Dining in the Dark

Check out our 30 second recap of this post here! https://www.youtube.com/watch?v=ylX3U8L5IJY

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