Marketing agencies today might feel like commodities and many business owners are approaching them as such. Instead of working with a strategic marketing firm, a company might use Fiverr for their graphic design, a freelancer for their Google Ads,...
You’ve almost certainly heard the term “lead magnets,” but what does it mean? And do you need it? We get these questions from clients, and it’s understandable why. There are so many marketing tactics at their disposal, and they’re just not sure...
If I had to choose a few terms that describe the roles I’ve loved most in my career, I’d probably land on “serial entrepreneur” and “digital marketer.” In my businesses, it’s worked in my favor that I understand the entrepreneurial journey as well...
It’s that time of year. The starry-eyed highs we all embraced at the start of the year have started to erode, largely replaced by glassy stares and stale goals. Maybe that’s a little theatrical, but if you’re like most of us, you know what I’m...
We have a few core values at StringCan, but one of my favorites is that we “go the last 1% for clients.” I’ve found, though, that there are different interpretations of this idea. Here’s some more information to help illustrate the importance of the...