All About Lead Magnets
You’ve almost certainly heard the term “lead magnets,” but what does it mean? And do you need it? We get these questions from clients, and it’s...
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From One Entrepreneur to Another: What Your Digital Marketing Strategy Needs
If I had to choose a few terms that describe the roles I’ve loved most in my career, I’d probably land on “serial entrepreneur” and “digital...
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Avoid a Mid-Year Crisis, 4 Items to Keep You on Pace
It’s that time of year. The starry-eyed highs we all embraced at the start of the year have started to erode, largely replaced by glassy stares and...
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Going The Last 1% For Clients: The Truth About What It Means
We have a few core values at StringCan, but one of my favorites is that we “go the last 1% for clients.” I’ve found, though, that there are different...
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Learning From The Past: How Businesses Fared In Crisis When They Kept Marketing
It’s been said that there’s no better time than an economic downturn to ramp up your marketing. And while advertising in crisis might seem incredibly...
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