Word From Between the Cans

There’s A Lot To Love When You Work In Marketing

Whether you just graduated from college and are looking to take on your first “real” job or you’ve spent a decade or more in the workforce, everyone...

Who Are You Trusting To Build Your Buyer Personas?

If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of...

Welcome StringCan’s New Project Manager

Background:

‍

The 10 Step SEO Checklist

Learn how to optimize your content to get found by your audience

Smarter Marketing with Marketing Automation

Marketing automation - it’s one of those marketing buzzwords circling the web and board rooms. In fact, 70% of marketers say that converting leads is...