No one was able to avoid being impacted personally and professionally by COVID-19. Our agency was even faced with many challenges in our own business and in helping our clients navigate the changes in their industries. We realized everything we were...
When the economy is in flux or revenue is down, many companies are tempted to have a knee-jerk reaction and start cutting expenditures. Marketing, in particular, is often one area that’s attacked first, whereas essentials like payroll, rent, and...
While running your organization’s Facebook and Instagram accounts, you may notice your customers and prospects sending you messages with similar questions. Sometimes these questions can come all at once due to a change in the business or industry,...
We’ve written about Google’s cookies before - twice in fact. Our most recent post was from last year, intended to provide an update about upcoming changes. But just shy of a year later, it’s time to take another look at the topic. Specifically,...
Every B2B business wants to get more revenue, which requires getting more customers. But before you can get customers, buyers must become aware of you. This is why awareness is the first of the stages of the buyer journey. When you focus on...