Word From Between the Cans

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February 1 2025 Sarah Shepard

Why Your Marketing Agency Should Feel Like an Extension of Your Leadership Team

Your marketing agency shouldn’t just be a vendor—it should be a strategic partner that aligns seamlessly with your leadership team. Yet, many businesses end up with agencies that focus on tasks over outcomes, leaving leaders frustrated and growth...

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January 30 2025 Sarah Shepard

The Secret Strength of Solitude in Leadership

I just spent ten days in Madrid and landed in Seville today. Same country, just an hour apart, but the vibe? Completely different. The pace, the customs, even the way people shop—it’s a reminder that within any system, experiences vary. Leadership...

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January 27 2025 Jay Feitlinger

What EOS Companies Miss When They Skip Marketing in Their V/TO

Running your business on EOS means clarity, alignment, and accountability. But as a marketing agency that partners with companies like yours, we’ve noticed a critical gap: Marketing is often left out of the Vision/Traction Organizer (V/TO).

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January 23 2025 Ryan Wheelock

Why Ignoring Data Could Be Costing Your Business Millions

Data is the difference between staying ahead and falling behind. Businesses that ignore their marketing analytics waste money, miss opportunities, and lose momentum to competitors. It’s not just about collecting numbers—it’s about turning insights...

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January 23 2025 Sarah Shepard

Leadership Lessons from Abroad

Stepping out of your comfort zone isn’t just eye-opening; it’s transformational. My first 48 hours in Madrid taught me more about leadership, relationships, and personal growth than I could have imagined. From the cobblestone streets to late-night...

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