In many mid-market manufacturing companies, sales and marketing exist in two different worlds. Sales teams are focused on meeting quotas and closing deals, while marketing works on generating leads and pushing campaigns. Unfortunately, when these...
As a COO, I can tell you firsthand—this job is a blend of high-level planning, constant problem-solving, and daily crisis management. While every COO's role varies by company, one thing remains the same: versatility. It's not just about keeping...
Low-quality leads are a drain on time, energy, and resources. If you’re a manufacturing CEO, you might be wondering why so many of your leads don’t go anywhere. Here’s a look at some of the biggest culprits behind poor lead quality and actionable...
“People-pleaser” and “powerful leader” aren’t terms we usually pair together, are they? But what if we’re overlooking something here? People-pleasers bring unique strengths to the table—traits like adaptability, resourcefulness, and empathy that can...
As a mid-market manufacturing company, you're probably used to focusing on growth through new business. But what if the real growth driver lies in the clients you already have? Many manufacturers put all their resources into new client acquisition,...