Word From Between the Cans

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August 31 2023 Sara Dietz

Staying Connected to Your Customers in a Time of Global Crisis

Whoa. If you had asked any of us back in January about our spring plans, you would’ve heard about all the incredible vacations, time with family, and fun events we had planned. But now, March is well underway and instead we’re in the midst of a...

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August 31 2023 Sara Dietz

Out-Of-State Digital Agency? It Pays to Expand Your Horizons When Selecting a Partner

For a long time, business owners have considered it a best practice to find a digital agency on their own home turf. They liked the idea of being able to meet face-to-face, and maybe even stop by to use the agency’s ping-pong tables and wine fridge...

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August 31 2023 Sara Dietz

The Riveting World of Google Personalization Ad Laws: What You Should Know

Raise your hand if you love nothing more than to cozy up to some good ol’ legal paperwork and Google ad policies reading when you have a moment of downtime. Oh wait… no? That’s not what you’re into? Ok, if we’re being honest, us either. Of course,...

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August 31 2023 Sara Dietz

Google AdWords vs. Facebook Advertising to Generate Leads: What's the Difference?

"Google or Facebook? Which one should I use to make my marketing dollars go farther?” That’s one of the top questions we hear when people ask us about online advertising. There’s pros and cons to both platforms, and each one offers something unique....

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