The marketing prophets have been proclaiming video’s dominance for years, but is it panning out to be as influential as they thought? The short answer - abso-freaking-lutely. In fact, video digital content consumption is booming, with 244.4 million...
Most companies invest considerable time and resources into their company branding, in terms of developing their logo, color scheme, taglines, website aesthetics, and so forth. But did you know that your team members also impact your brand in some...
All too often in marketing, the adoption or maintenance of certain tactics gets handled haphazardly. You might hear thought leaders sharing content marketing tips, and be inspired to use content more in your own business. Or maybe you see that your...
While specific goals for marketing vary, the overall goal is straightforward: to drive awareness of a brand, promote products/services and lead to sales. But with technology and consumer behavior changing all the time, how do you maximize your...
At this point, you’ve almost certainly heard the acronym NFT. But if you’re still scratching your head about what it really means, and how on earth it can be applied to marketing, we’re about to break it down for you. Here’s an overview of what NFTs...