Word From Between the Cans

The Coronavirus Is Impacting Everything, Including Marketing: Here’s How to Adapt

It’s pretty clear we can’t escape the coronavirus at this point - at least not its effects. There’s no more toilet paper to be found, Arizona State...

Who Are You Trusting To Build Your Buyer Personas?

If you’ve heard you need buyer personas to be effective in your marketing efforts, you’ve heard correctly. Buyer personas are indeed a key element of...

Worked Hard to Get New Customers? Now Keep Them

A lot of businesses, especially in recent years, have locked down a solid customer acquisition strategy. They know who they want as their customers,...

Welcome StringCan’s New Project Manager

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Everything You Need to Know About: Buyer Personas

Your buyer personas are practically your digital marketing strategy’s bread and butter and your bullseye all rolled into one. It only makes sense...