Sales-First Marketing Isn’t Just a Catchphrase. It’s a Culture Shift.
Most marketers think they support sales. But ask their sales team and you’ll probably get a very different answer.
You Don’t Have to Major in Marketing to Lead It
If you think the only way into marketing leadership is through a formal degree and textbook training, think again. In Episode 10 of Revenue Rewired, Sarah and I sat down to unpack our wildly different career paths and why some of the best marketers...
Your Brand Is Your Reputation, and Most Companies Are Getting It Wrong
Before we dig in, hit play on the newest episode of Revenue Rewired: Your Brand Is Your Reputation—And You’re Probably Getting It Wrong. It’s a straight-up conversation about why most B2B brands miss the mark and what to do about it.
Power Duo or Power Struggle? Mastering the Visionary–Integrator Dynamic for Business Growth
If you’re a CEO stuck running the day-to-day while trying to grow your company, believe me — I’ve been there. In this episode of Revenue Rewired, Sarah and I pulled back the curtain on what it really took to build a Visionary-Integrator partnership...