For a long time, Facebook ads were the go-to for marketers looking to maximize digital customer engagement and get the most from social media in business. The platform promised precise targeting and insane reach, seemingly like no other. But,...
Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and businesses acknowledge and speak to a wider range of diverse audiences - and rightly so. So what if...
Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, the company has changed course, making multiple acquisitions and - most recently - investing in digital...
Clients ask us questions all the time about social media and ecommerce. But what about social commerce? This important merging of the two worlds is “a segment of ecommerce in which merchants sell products directly through social media platforms,...
Universal Analytics (UA) by Google has been the backbone of many marketers’ data and analytics since it was launched in 2012. Since then, Google launched Google Analytics 4 (GA4) in 2020, while continuing to support UA. Very recently, however,...