Inaccurate Targeting On Facebook? Here’s What To Know
For a long time, Facebook ads were the go-to for marketers looking to maximize digital customer engagement and get the most from social media in...
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Creating Inclusive Content Requires Intention
Inclusivity has always been important, but it’s become more widely embraced in recent years. People are demanding a society in which individuals and...
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The Next Chapter of Advertising - Instacart
Instacart was once known for building websites and sending its team members into stores to pick up and deliver online orders. But over the years, the...
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Why You Should Care About Social Commerce
Clients ask us questions all the time about social media and ecommerce. But what about social commerce? This important merging of the two worlds is...
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Making the Switch to GA4
Universal Analytics (UA) by Google has been the backbone of many marketers’ data and analytics since it was launched in 2012. Since then, Google...
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